Among Us' core concept is incredibly sound as proven by the enduring 30+ years of popularity of Mafia and other similar social deduction games (most notably Town of Salem and Werewolf). Hence, Among Us, if well-managed, could conceivably sustainable for decades, helped by its 'streamability' due to the variance (and therefore interest) created by differing personalities.
However, its Dev team is small (3 people!) and overwhelmed. It is already declining slightly rather than growing exponentially as it was before. It is strongly in the collective gaming conscience but people will lose interest if improvements are not made quickly before it loses relevance or even dies in order to counteract the game’s simplicity, monotonous internal gameplay and numerous flaws.
The recommendations I would give based on what I've seen around the community are:
Glitches, server issues (particularly to handle high capacity), hacking and cheating prevention and premature leaving prevention (either by penalties or rewards for completing games)
Would have a similar scoring system used in tournaments (points for wins, kills as impostor, correct votes as crewmates etc).
It would create match-ups at similar playing level, create a sense of progression, disincentivise poor play and in general raise the stakes.
a) New Maps
Possibly could have more complex Maps unlocked at higher ELO, hopefully with new features (e.g sabotages).
A Custom Map creator + the ability to save and share Maps. Let the community do the work for the Dev team.
b) Additional gamemodes
c) Optional additional roles (besides crewmate and impostor). These are all ideas I've seen around the community
d) Miscellaneous
4. Ability to add friends + ability to spectate games
6.Provide its own voice chat (probably a partnership with discord)
7.PR events: e.g crossover with other space-themed IP. e.g Star Wars (I'm just fantasising about a Millenium Falcon map okay?)
Obviously, to achieve this, they probably need an expansion of the Dev team (they have 1 programmer!) or partnership with a larger company.
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