The way they have been trying to generate hype by revealing fragments of a card art through several weeks is boring, uninspired and fails at what is trying to do: Hyping.
I've felt the community very inactive during the past month (perhaps even more) ever since the meta has been stagnated due to the lack of adjustments to bring back old cards/archetypes such as Vampires (a fan's favorite) and the introduction of overpowered bronzes such as Alumni.
The game is in that state, once again, in which it feels abandoned by the developers (This is not the first time and I'm afraid it won't be the last).
The lack of balancing, new content, roadmaps and updates as a whole, makes players not even want to play the game.
How many of us are just waiting (without playing) for December 7th for the new update to drop?
It wouldn't be as bad if they gave us something to keep interested on the game, with new colossal competitors for the people attention such as Halo and Battlefield (indirect competitors but still), it is most important than ever to keep players looking towards your game and CDPR is not getting that clear.
They have been releasing those puzzle pieces of a single artwork, wether that artwork makes 3 different cards or just one is beyond me, but the fact of the matter is that having that as a way to keep players invested on the game is lackluster, to say the least.
It wouldn't even matter if we had the whole artwork, because in a card game, having the artwork is not enough to make the players interested in your upcoming expansion/update.
If having the whole artwork is not even know, how they pretend to hype the players by just revealing puzzle pieces?
That is not the way to keep your players invested, GIVE US SOMETHING TO KEEP INTERESTED!
You remember back in Master Mirror, they revealed each new card with a WHOLE TRAILER/VIDEO for each of the factions, narrated by Gaunter O Dimm himself, even he was animated and the trailers showed actual commitment to hype the player base. I remember getting impatient just waiting for the next trailer to drop, to this day I even come back to watch my favorite one (Monsters) again and think to myself "I wish they made things like this nowadays".
The thing is, it is clear to me that CDPR is not putting nearly as half of the effort they put into past expansions. I was suspicious of they not putting nearly as much effort when the Price Of Power expansions were dropping and we only got an animated image with some music to "showcase" the expansion. Now with this new puzzle reveals I'm certain, they are not even trying anymore… Or that is what they make it look like, and I don't think that is the way your player base should be looking at you: "As if you forgotten your game".
Source: https://www.reddit.com/r/gwent/comments/r6k5v5/the_unsuccessful_way_to_generate_hype_around_an/
