Don't look at the big nice presentation. Cover it with your hand. Look at this ingame preview.
If you can IMMEDIATELY and WITHOUT A SHADOW OF A DOUBT tell what hero it is – vote yes.
Otherwise – vote no.
The rest is preference and doesn't really make a difference for the rest of the players. But recolouring, too much crap hanging on top of the model does matter even if the set looks awesome.
Thank you for your time and vote responsibly.
Source: https://www.reddit.com/r/DotA2/comments/yq1hiz/best_advice_for_rating_the_sets_in_collectors/