From a Business perspective, do you think shutting Gwent down was the right move for CDPR?

I often see people say CDPR should of marketed the game more, and while I agree I still believe Gwent was always going to be a niche game. Card games in general are niche and struggle to find mainstream popularity so why would Gwent be any different? I don't think they would be able to effectively target the Witcher fandom, so while suggestions of putting the game on the start menu of the Witcher 3 sounds neat I doubt it would of made any significant impacts.

If this game had potential it wouldn't be getting gutted. It's not the community or the balancing, it's that the game hasn't been generating enough revenue to make the labor and cost needed worth while when they could be using it to speed up the development of their big single player projects that actually make the company money.

I'm surprised Gwent stayed around as long as it did. I wish it would stay alive forever, but from a financial perspective I can't see how anyone could justify continuing to invest resources into this game when shares for CDPR are dropping as low as they are and investors are pressuring you into getting the company into better shape.

Thoughts?